U23 is a campaign that accompanies both Hello World and Domain+.
The goal was to onboard users through both a compelling hero film and promote an opportunity
for users to get a custom domain via Univer.se for a fraction of the typical cost.
Motion GFX + top and tail cards for 1x hero film and 4x social + paid ad cutdowns/ 2x social announcements
Director: David Pfluger; 3D VFX: Gus Lau
Hello World tells the story of how the internet empowers users today more than ever before
via the discovery of the Univer.se app in a surreal environment and stranded landscape.
The Domain+ social announcement shows how you can get a custom domain directly on the app.